I just love anything that it is related to advertising, marketing or just creativity in any way. And the best part about it, is that it does not need to be said/ made or understood by some advertising or marketing guru – it that simple that everyone can figure it out and appreciate!!
Most of the marketers have a very specific job to do – sell (growth and productivity – money-wise). But I guess its just depends what you are trying to sell, isn’t it?
This video of the BTL campaign ( I guess I can call it that) its out of the extraordinary!! IT IS UNSELLING !! That is its main goal! Forget those 4 years of marketing that I’ve studied in university, forget those 4 years of advertising that I’ve worked in Ad Agencies and fancy european corporation – marketing its not about selling! Its about touching people, and making them realize the most common thing that they already know, without them actually realizing it.
I just couldn’t resist not to reblog this post! I applaud the other creative art, but the video its way over the top! That is what creativity and marketing all about!
Quick Read: Evoking imagination has always been a classic trick in the marketers’ book. Let’s see some recent examples where it’s been used to sell. And to unsell.
Man-eaters and the ritual of imagination
For four years, Dutch designer Daniel Disselkoen made the same journey on the same tram route to his art academy, and realised that he had stopped looking out of the window and being curious about what he might see. So he developed a simple little real-world hack called Man-eater.
Predicated around the idea that familiarity with a subject, our environment, surroundings or routine can limit discovery, Man-eater is a simple yet compelling call to action to invoke our imagination to make extra ordinary out of the ordinary.
Is at about seeing the world through a child’s eyes?
Museum of Childhood
Museum of Childhood (yes, there indeed is a museum by that name!) says exactly the same…
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